Since 2008, Cartier has been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to provide their individual interpretation in response to the question "How far would you go for LOVE?"
由電影導演McG(Joseph McGinty Nichol)執導、藝術家村上隆(Takashi Murakami)監製、女星克莉絲汀鄧絲特（Kirsten Dunst）主演，以及英國倫敦泰特現代藝術館(Tate Modern)所共同製作的Music Video。
